新產品營銷策劃

Business & Finance, Management & Leadership, Management
Cover of the book 新產品營銷策劃 by 秦秋莉, 崧博出版事業有限公司
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Author: 秦秋莉 ISBN: 3470000000486
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 秦秋莉
ISBN: 3470000000486
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

對於新産品而言,開發一個好的營銷計劃對其商業成功是至關重要的。營銷既然被定義爲所有涉及將商品和服務從生産者轉移到消費者的活動,爲此妳必須通過市場調研確定妳的消費者,找到將新産品引入市場的方法,因爲這是新産品營銷的關鍵所在。本書的目的正是要幫助妳把握制定新産品營銷計劃的每一個步驟,揭開營銷的秘密。本書分爲十一章,章章相扣,讓所有的問題迎刃而解,爲實現企業與消費者的雙贏提供一個系統的思路,使企業抉策者對整個新産品營銷過程的控制重點有一個系統、清晰的把握。

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對於新産品而言,開發一個好的營銷計劃對其商業成功是至關重要的。營銷既然被定義爲所有涉及將商品和服務從生産者轉移到消費者的活動,爲此妳必須通過市場調研確定妳的消費者,找到將新産品引入市場的方法,因爲這是新産品營銷的關鍵所在。本書的目的正是要幫助妳把握制定新産品營銷計劃的每一個步驟,揭開營銷的秘密。本書分爲十一章,章章相扣,讓所有的問題迎刃而解,爲實現企業與消費者的雙贏提供一個系統的思路,使企業抉策者對整個新産品營銷過程的控制重點有一個系統、清晰的把握。

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