The Ultimatum of Pleasure
Behavioral Economics and Social Development
Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy
| Author: | Arsen Dallakyan, Karlen Dallakyan | ISBN: | 9780761869443 |
| Publisher: | Hamilton Books | Publication: | July 11, 2017 |
| Imprint: | Hamilton Books | Language: | English |
| Author: | Arsen Dallakyan, Karlen Dallakyan |
| ISBN: | 9780761869443 |
| Publisher: | Hamilton Books |
| Publication: | July 11, 2017 |
| Imprint: | Hamilton Books |
| Language: | English |
This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.
This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
