Arsen Dallakyan: 2 books
The Ultimatum of Pleasure
Behavioral Economics and Social Development
Language: English
Release Date: July 11, 2017
This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors...
The Pursuit of Pleasure
Overcoming a Civilizational Challenge
Language: English
Release Date: October 4, 2016
This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.