The Making of Dirt is Good
A personal journey of Brand Transformation
Business & Finance, Management & Leadership, Leadership
| Author: | David Arkwright | ISBN: | 9781910649282 |
| Publisher: | LID Publishing | Publication: | June 5, 2015 |
| Imprint: | Language: | English |
| Author: | David Arkwright |
| ISBN: | 9781910649282 |
| Publisher: | LID Publishing |
| Publication: | June 5, 2015 |
| Imprint: | |
| Language: | English |
Written from the global brand frontline, we see the previouslyunseen perspective on what it was really like to build ‘Dirt isGood’ for Omo and Persil globally a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure.Each of the ten chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
Written from the global brand frontline, we see the previouslyunseen perspective on what it was really like to build ‘Dirt isGood’ for Omo and Persil globally a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure.Each of the ten chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
