The Convergence Crisis

An Impending Paradigm Shift in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Reference & Language, Education & Teaching, History, Americas, United States
Cover of the book The Convergence Crisis by Joanna L. Jenkins, Peter Lang
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Author: Joanna L. Jenkins ISBN: 9781454195665
Publisher: Peter Lang Publication: January 30, 2014
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Joanna L. Jenkins
ISBN: 9781454195665
Publisher: Peter Lang
Publication: January 30, 2014
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

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