On the rhetoric of GMOs. Ethos, Logos and Pathos
Business & Finance, Management & Leadership, Management
| Author: | Guenther Klein | ISBN: | 9783668136274 |
| Publisher: | GRIN Publishing | Publication: | February 1, 2016 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Guenther Klein |
| ISBN: | 9783668136274 |
| Publisher: | GRIN Publishing |
| Publication: | February 1, 2016 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of 'Ethos', 'Logos' and last but not least 'Pathos'.
Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of 'Ethos', 'Logos' and last but not least 'Pathos'.
