Marketing in Context
Setting the Scene
Business & Finance, Management & Leadership, Operations Research, Marketing & Sales
| Author: | Chris Hackley | ISBN: | 9781137297112 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 14, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Chris Hackley |
| ISBN: | 9781137297112 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 14, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
