Managing People for Service Advantage

Business & Finance, Marketing & Sales, International
Cover of the book Managing People for Service Advantage by Jochen Wirtz, World Scientific Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jochen Wirtz ISBN: 9781944659356
Publisher: World Scientific Publishing Company Publication: September 15, 2017
Imprint: WS PROFESSIONAL Language: English
Author: Jochen Wirtz
ISBN: 9781944659356
Publisher: World Scientific Publishing Company
Publication: September 15, 2017
Imprint: WS PROFESSIONAL
Language: English

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a firm commitment to effective management of human resources, including the recruitment, selection, training, motivation, and retention of employees. Organizations that display this commitment understand the economic payoff from investing in their people. Managing People for Service Advantage will give an insight on how to get HR right in service organizations, and how to get satisfied, loyal, motivated and productive service employees. This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.
Key Features:

  • There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitioners
  • The book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet points
  • The book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a firm commitment to effective management of human resources, including the recruitment, selection, training, motivation, and retention of employees. Organizations that display this commitment understand the economic payoff from investing in their people. Managing People for Service Advantage will give an insight on how to get HR right in service organizations, and how to get satisfied, loyal, motivated and productive service employees. This book is the ninth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.
Key Features:

More books from World Scientific Publishing Company

Cover of the book Basic of Transport and Storage of Radioactive Materials by Jochen Wirtz
Cover of the book Discrete Approximation Theory by Jochen Wirtz
Cover of the book Evolving Roles of Sovereign Wealth Managers After the Financial Crisis by Jochen Wirtz
Cover of the book Semantic Computing by Jochen Wirtz
Cover of the book From My Vast Repertoire ... by Jochen Wirtz
Cover of the book Debating Cancer by Jochen Wirtz
Cover of the book Cancer Therapeutics and Imaging by Jochen Wirtz
Cover of the book Multiscale and Multiresolution Approaches in Turbulence by Jochen Wirtz
Cover of the book Advances in Geosciences by Jochen Wirtz
Cover of the book New Paradigm for Interpreting the Chinese Economy by Jochen Wirtz
Cover of the book Dynamics of Cancer by Jochen Wirtz
Cover of the book China's Economic Statecraft by Jochen Wirtz
Cover of the book Electromagnetic Waves for Thermonuclear Fusion Research by Jochen Wirtz
Cover of the book Find a Hotter Place! by Jochen Wirtz
Cover of the book Life on the Cusp by Jochen Wirtz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy