Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Nonfiction, Computers, Advanced Computing, Information Technology, Database Management, Business & Finance, Marketing & Sales, Sales & Selling
| Author: | Jesus Mena | ISBN: | 9781466566613 |
| Publisher: | CRC Press | Publication: | April 19, 2016 |
| Imprint: | Auerbach Publications | Language: | English |
| Author: | Jesus Mena |
| ISBN: | 9781466566613 |
| Publisher: | CRC Press |
| Publication: | April 19, 2016 |
| Imprint: | Auerbach Publications |
| Language: | English |
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
