Auerbach Publications imprint: 160 books

How to Win at CRM

Strategy, Implementation, Management

by Seth Kinnett
Language: English
Release Date: July 28, 2017

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing...

Research Analytics

Boosting University Productivity and Competitiveness through Scientometrics

by
Language: English
Release Date: October 25, 2017

The growth of machines and users of the Internet has led to the proliferation of all sorts of data concerning individuals, institutions, companies, governments, universities, and all kinds of known objects and events happening everywhere in daily life. Scientific knowledge is not an exception to the...
by Anthony J. Rhem
Language: English
Release Date: August 19, 2016

"This evidence-based book provides the framework and guidelines that professionals need for working with the contemporary explosion of data that is creating opportunities and challenges to all phases of our society and commerce." –Larry R. Medsker, Research Professor in Physics and Data...
by William E. Lewis
Language: English
Release Date: June 1, 2017

It is often assumed that software testing is based on clearly defined requirements and software development standards. However, testing is typically performed against changing, and sometimes inaccurate, requirements. The third edition of a bestseller, Software Testing and Continuous Quality Improvement,...

The Strategic CIO

Changing the Dynamics of the Business Enterprise

by Philip Weinzimer
Language: English
Release Date: December 14, 2018

Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step...
by Hans Jonasson
Language: English
Release Date: October 26, 2016

The book covers all knowledge areas from the BABOK®, Third Edition, and is designed to be a study guide for the CBAP® certification from IIBA™. It includes over 300 sample questions. It is also usable for those seeking the PMI-PBA® certification. This book is a complete business analysis handbook...

A Guide to IT Contracting

Checklists, Tools, and Techniques

by Matthew A. Karlyn, Michael R. Overly
Language: English
Release Date: December 18, 2012

Even leading organizations with sophisticated IT infrastructures and teams of lawyers can find themselves unprepared to deal with the range of issues that can arise in IT contracting. Written by two seasoned attorneys, A Guide to IT Contracting: Checklists, Tools, and Techniques distills the most critical business and legal lessons learned through

FinTech

The Technology Driving Disruption in the Financial Services Industry

by Parag Y Arjunwadkar
Language: English
Release Date: April 17, 2018

Everything that we know about the world of finance is changing before us. Innovation is happening constantly, despite the protests of the traditional financial industry. With all the new technology that we have today, it is almost mind-blowing to think about the kind of technology that we will have...
by Patrick Onwura Nzechukwu
Language: English
Release Date: November 25, 2016

This book addresses the practice of internal auditing using GAAS (Generally Accepted Auditing Standards), GAGAS (Generally Accepted Government Auditing Standards) and International Standards for the Professional Practice of Internal Auditing (Standards) as enunciated by the IIA. Unique in that it...
by
Language: English
Release Date: April 8, 2015

As a result of a rigorous, methodical process that (ISC)� follows to routinely update its credential exams, it has announced that enhancements will be made to both the Certified Information Systems Security Professional (CISSP) credential, beginning April 15, 2015. (ISC)� conducts this process on a regular basis to ensure that the examinations and

Retaining Expert Knowledge

What to Keep in an Age of Information Overload

by Peggy Salvatore
Language: English
Release Date: May 11, 2018

Retaining Expert Knowledge is a training resource, but it is also a business resource. As knowledge proliferates and organizational culture rapidly changes, now is the time to step back and determine what has been important to your organization’s success, where the organization is today, and what...
by
Language: English
Release Date: January 6, 2017

Candidates for the CISSP-ISSAP professional certification need to not only demonstrate a thorough understanding of the six domains of the ISSAP CBK, but also need to have the ability to apply this in-depth knowledge to develop a detailed security architecture. Supplying an authoritative review...
by
Language: English
Release Date: April 7, 2017

This book shows healthcare professionals how to turn data points into meaningful knowledge upon which they can take effective action. Actionable intelligence can take many forms, from informing health policymakers on effective strategies for the population to providing direct and predictive insights...

The Innovator’s Imperative

Rapid Technology Adoption for Digital Transformation

by Thomas Cox, Stephen J Andriole, Kaung M. Khin
Language: English
Release Date: October 17, 2017

The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. These factors challenge every aspect of business technology strategy. The Innovator’s Imperative: Rapid...
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