Language in Business, Language at Work

Nonfiction, Reference & Language, Language Arts, Communication, Linguistics
Cover of the book Language in Business, Language at Work by Erika Darics, Veronika Koller, Macmillan Education UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erika Darics, Veronika Koller ISBN: 9781349938087
Publisher: Macmillan Education UK Publication: January 31, 2018
Imprint: Red Globe Press Language: English
Author: Erika Darics, Veronika Koller
ISBN: 9781349938087
Publisher: Macmillan Education UK
Publication: January 31, 2018
Imprint: Red Globe Press
Language: English

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

More books from Macmillan Education UK

Cover of the book A History of Modern Tourism by Erika Darics, Veronika Koller
Cover of the book Referencing and Understanding Plagiarism by Erika Darics, Veronika Koller
Cover of the book The Transformation and Decline of the British Empire by Erika Darics, Veronika Koller
Cover of the book The Politics of Child Protection by Erika Darics, Veronika Koller
Cover of the book Researching Property Law by Erika Darics, Veronika Koller
Cover of the book Racism in Europe by Erika Darics, Veronika Koller
Cover of the book Theatre and Empire by Erika Darics, Veronika Koller
Cover of the book Green Media and Popular Culture by Erika Darics, Veronika Koller
Cover of the book The Foundations of Research by Erika Darics, Veronika Koller
Cover of the book Arthur Miller - Death of a Salesman/The Crucible by Erika Darics, Veronika Koller
Cover of the book Jane Campion and Adaptation by Erika Darics, Veronika Koller
Cover of the book Managing Your Career in Higher Education Administration by Erika Darics, Veronika Koller
Cover of the book Oliver Cromwell by Erika Darics, Veronika Koller
Cover of the book Working with Sexual Issues in Psychotherapy by Erika Darics, Veronika Koller
Cover of the book Globalisation and Human Welfare by Erika Darics, Veronika Koller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy