Consumer Behaviour

Perspectives, Findings and Explanations

Business & Finance, Marketing & Sales, Consumer Behaviour, Sales & Selling
Cover of the book Consumer Behaviour by John O'Shaughnessy, Macmillan Education UK
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Author: John O'Shaughnessy ISBN: 9781137003775
Publisher: Macmillan Education UK Publication: December 4, 2012
Imprint: Red Globe Press Language: English
Author: John O'Shaughnessy
ISBN: 9781137003775
Publisher: Macmillan Education UK
Publication: December 4, 2012
Imprint: Red Globe Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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