Global Brands & Culture

Transformations towards a globally unified culture of consumption

Business & Finance, Marketing & Sales
Cover of the book Global Brands & Culture by Stefan Geissel, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Geissel ISBN: 9783640731534
Publisher: GRIN Publishing Publication: October 22, 2010
Imprint: GRIN Publishing Language: English
Author: Stefan Geissel
ISBN: 9783640731534
Publisher: GRIN Publishing
Publication: October 22, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leuphana Universität Lüneburg (Marketing und Technologie), course: Intercultural Communications, language: English, abstract: Selling the same product across the globe has always been challenging. People are different in different parts of the world. Individuals within a culture used to have a common mindset. We used to grow up with our culture-of-birth only. Today, many people are connected to others around the world. This reshapes intercultural communications and turns culture in an even more complex mixture of many different national cultures. People across the globe watch the same movies, listen to the same music and buy the same brands. Global brands will play an important role in tomorrow's global culture of consumption.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leuphana Universität Lüneburg (Marketing und Technologie), course: Intercultural Communications, language: English, abstract: Selling the same product across the globe has always been challenging. People are different in different parts of the world. Individuals within a culture used to have a common mindset. We used to grow up with our culture-of-birth only. Today, many people are connected to others around the world. This reshapes intercultural communications and turns culture in an even more complex mixture of many different national cultures. People across the globe watch the same movies, listen to the same music and buy the same brands. Global brands will play an important role in tomorrow's global culture of consumption.

More books from GRIN Publishing

Cover of the book Business Plan: Reusable Ballerinas for Discos by Stefan Geissel
Cover of the book Kunst und Kunstpolitik in der DDR by Stefan Geissel
Cover of the book Good and Evil In Shakespeare´s King Lear and Macbeth by Stefan Geissel
Cover of the book Groceries market Australia by Stefan Geissel
Cover of the book 'Ich weiß was, was du nicht weißt...' Von der Wissenskluft zum Digital Divide by Stefan Geissel
Cover of the book Ad-hoc disclosure - A law and economics approach by Stefan Geissel
Cover of the book Pat Barker's 'Regeneration' - a piece of historiographic metafiction? by Stefan Geissel
Cover of the book Georg Friedrich Händel - ein kosmopolitischer barocker Starkomponist by Stefan Geissel
Cover of the book The Recovery of History as a Dialogic Process: The Role of Judith in David Bradley's 'The Chaneysville Incident' by Stefan Geissel
Cover of the book Printcoverage Bali bombing - Australia vs. Asia by Stefan Geissel
Cover of the book Consumption Behavior - Comparison of SPAR and LIDL by Stefan Geissel
Cover of the book Aboriginal English - a dialect of English by Stefan Geissel
Cover of the book The Portfolio - an Alternative Assessment Method in the Foreign Language Classroom by Stefan Geissel
Cover of the book Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research by Stefan Geissel
Cover of the book An Introduction to Mass Surveillance and International Law by Stefan Geissel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy