Crisis Communication

Practical PR Strategies for Reputation Management & Company Survival

Business & Finance, Marketing & Sales, Public Relations, Management & Leadership, Management
Cover of the book Crisis Communication by Peter Anthonissen, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Anthonissen ISBN: 9780749455538
Publisher: Kogan Page Publication: September 3, 2008
Imprint: Kogan Page Language: English
Author: Peter Anthonissen
ISBN: 9780749455538
Publisher: Kogan Page
Publication: September 3, 2008
Imprint: Kogan Page
Language: English

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.

Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities.

Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.

Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities.

Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

More books from Kogan Page

Cover of the book Strategic Brand Engagement by Peter Anthonissen
Cover of the book Leadership Psychology by Peter Anthonissen
Cover of the book Urban Logistics by Peter Anthonissen
Cover of the book Innovation by Peter Anthonissen
Cover of the book Confident Digital Content by Peter Anthonissen
Cover of the book How to Pass Graduate Psychometric Tests by Peter Anthonissen
Cover of the book The A-Z of Careers and Jobs by Peter Anthonissen
Cover of the book Diversity in Coaching by Peter Anthonissen
Cover of the book Understanding Project Management by Peter Anthonissen
Cover of the book Learning Technologies in the Workplace by Peter Anthonissen
Cover of the book B2B Customer Experience by Peter Anthonissen
Cover of the book The Definitive Guide to Strategic Content Marketing by Peter Anthonissen
Cover of the book Ethical Leadership by Peter Anthonissen
Cover of the book Predictive Analytics for Marketers by Peter Anthonissen
Cover of the book Successful Project Management by Peter Anthonissen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy