Consumer Electronics Industry of China

Business & Finance, Management & Leadership, Management
Cover of the book Consumer Electronics Industry of China by Puneet Kapur, GRIN Verlag
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Author: Puneet Kapur ISBN: 9783638475808
Publisher: GRIN Verlag Publication: March 5, 2006
Imprint: GRIN Verlag Language: English
Author: Puneet Kapur
ISBN: 9783638475808
Publisher: GRIN Verlag
Publication: March 5, 2006
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: B 2, University of Glasgow, 19 entries in the bibliography, language: English, abstract: Introduction: The purpose of this Competitive Environment assignment is, through the research and discuss of macroeconomic, microeconomic, strategy and marketing in a particular industry in China, to analyze the general and special environment around this industry, to understand what these environment conditions mean to competitors in this industry and to find the strategy to cope with the environment. The assignment chooses consumer electronics industry of China to analyze as it is one of the most competitive and fastest-developing regions in modern China. Competition between Chinese local makers and foreign giants is intensifying. It is impossible to cover all the aspects of this industry because there are hundreds of players in different products categories and they have different advantages and disadvantages. Therefore, after general discussion, assignment will concentrate on two profitable and competitive products market, standing at the angle of local players, to identify both opportunities and challenge.

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Master's Thesis from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: B 2, University of Glasgow, 19 entries in the bibliography, language: English, abstract: Introduction: The purpose of this Competitive Environment assignment is, through the research and discuss of macroeconomic, microeconomic, strategy and marketing in a particular industry in China, to analyze the general and special environment around this industry, to understand what these environment conditions mean to competitors in this industry and to find the strategy to cope with the environment. The assignment chooses consumer electronics industry of China to analyze as it is one of the most competitive and fastest-developing regions in modern China. Competition between Chinese local makers and foreign giants is intensifying. It is impossible to cover all the aspects of this industry because there are hundreds of players in different products categories and they have different advantages and disadvantages. Therefore, after general discussion, assignment will concentrate on two profitable and competitive products market, standing at the angle of local players, to identify both opportunities and challenge.

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