Click Fraud - Analyse und Methode zur Identifzierung
Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
| Author: | Otto Diesenbacher | ISBN: | 9783656141136 |
| Publisher: | GRIN Verlag | Publication: | February 27, 2012 |
| Imprint: | GRIN Verlag | Language: | German |
| Author: | Otto Diesenbacher |
| ISBN: | 9783656141136 |
| Publisher: | GRIN Verlag |
| Publication: | February 27, 2012 |
| Imprint: | GRIN Verlag |
| Language: | German |
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.
Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.
