Chatter Marketing: Putting the Relationship Back in Customer Relationship Management

A detailed guide to monitoring customers onlineand then delivering exactly what they want, when they want itEvery marketers dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil Rosen reveals how keeping tabs on the chatter produced by customersquestions on Twitter, searches on websites, products liked on Facebook, posts in user groupsgives marketers an unprecedented look into the minds of their customers.Rosen shows how you can collect and analyze this chatter to-get to consumers before they use a search engine and bring up competing products-deliver just-in-time contentwhite papers, blog comments, or YouTube videosthat builds customer trust and seals the sale-identify key customersthe ambassadors, influencers, and experts you want on your side-build a website optimized for collecting chatter and interacting with consumers-drastically increase customer retention and acquisitionAs the trend away from traditional marketing continues, marketers face plenty of questions and challenges; Chatter Marketing is the perfect companion to help you succeed in this evolving online landscape.