Stanford University Press: 1317 books
by Robert Phillips
Language: English
Release Date: August 5, 2005
Language: English
Release Date: August 5, 2005
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application...
The Sun Never Sets
Reflections on a Western Life
Language: English
Release Date: May 8, 2013
The Sun Never Sets tells the extraordinary story of L.W. "Bill" Lane, Jr., longtime publisher of Sunset magazine, pioneering environmentalist, and U.S. ambassador. Written with Stanford historian Bertrand Patenaude, this fascinating memoir traces Sunset's profound impact on a new generation...
Varsity Green
A Behind the Scenes Look at Culture and Corruption in College Athletics
Language: English
Release Date: December 3, 2009
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising...
Getting to "Yes And"
The Art of Business Improv
Language: English
Release Date: January 24, 2017
Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental...
Public No More
A New Path to Excellence for America’s Public Universities
Language: English
Release Date: May 23, 2012
Public No More examines the quickly changing environment within higher education, including the permanent decline in state support for public universities. This book raises the question of how research universities can survive with reduced subsidies and increased competition from both non-profit and...
The Strategic Career
Let Business Principles Guide You
Language: English
Release Date: May 27, 2015
We often hear that finding the work we are meant for will multiply our accomplishments and enable us to attain new levels of personal satisfaction. Yet, many who are planning their careers find that the job market has shifted to the advantage of employers, whether as a result of the recession, globalization,...
Copyright’s Highway
From Gutenberg to the Celestial Jukebox, Revised Edition
Language: English
Release Date: June 19, 2003
From eighteenth-century copyright law, to current-day copyright issues on the internet, to tomorrow's "celestial jukebox"—a digital repository of books, movies, and music available on demand—Paul Goldstein presents a thorough examination of the challenges facing copyright owners and...
No Law
Intellectual Property in the Image of an Absolute First Amendment
Language: English
Release Date: October 27, 2008
The original text of the Constitution grants Congress the power to create a regime of intellectual property protection. The first amendment, however, prohibits Congress from enacting any law that abridges the freedoms of speech and of the press. While many have long noted the tension between these...
The Shared Society
A Vision for the Global Future of Latin America
Language: English
Release Date: March 11, 2015
Latin America has gone through a major transformation in the past two decades. According to the United Nations, with the discovery of new oil and mineral deposits and increases in energy exports, manufacturing and tourism, Latin America's economic growth and development will only continue, foreign...
Diversionary War
Domestic Unrest and International Conflict
Language: English
Release Date: October 3, 2012
The very existence of diversionary wars is hotly contested in the press and among political scientists. Yet no book has so far tackled the key questions of whether leaders deliberately provoke conflicts abroad to distract the public from problems at home, or whether such gambles offer a more effective...
Companies on a Mission
Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably
Language: English
Release Date: April 6, 2010
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.
Companies...
Beyond the Champion
Institutionalizing Innovation Through People
Language: English
Release Date: January 9, 2018
Large, mature companies often struggle when it comes to the uncertain process of breakthrough innovation. But innovation is an imperative in today's cutthroat business environment. To fulfill its potential, there has to be a better way—and there is.
Beyond the Champion argues that innovation...
Philip Selznick
Ideals in the World
Language: English
Release Date: May 23, 2012
Philip Selznick's wide-ranging writings engaged with fundamental questions concerning society, politics, institutions, law, and morals. Never confined by a single discipline or approach, he proved himself a major figure across a range of fields including sociology, organizations and institutions,...
Riding Shotgun
The Role of the COO, Updated Edition
Language: English
Release Date: January 11, 2017
The role of Chief Operating Officer is clearly important. In fact, it's arguable that the number two position is the toughest job in a company. COOs play a critical part in executing the strategies developed by top management. And, in many cases, they are being groomed—or test-driven—as the firm's...