Palgrave Macmillan Uk: 6973 books
Lifestyle Brands
A Guide to Aspirational Marketing
Language: English
Release Date: December 5, 2012
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Business at a Crossroads
The Crisis of Corporate Leadership
Language: English
Release Date: October 22, 2009
Recent events suggest liberal capitalism harbours two dangerous seeds of self-destruction; growing inequality and a tendency for markets to spiral out of control. This book advocates the restoration to an earlier state of another sub-system of liberal capitalism, some of the features of which lie at the heart of liberal capitalism's malaise.
by M. Szwejczewski, Malcolm Jones
Language: English
Release Date: December 4, 2012
Language: English
Release Date: December 4, 2012
Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However, manufacturing can play an important strategic role. This book helps managers consider the strategic roles their operations can play and to provide guidance as to what actions can be taken.
The Intuitive Customer
7 Imperatives For Moving Your Customer Experience to the Next Level
Language: English
Release Date: August 20, 2016
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Modern Economic Development in Japan and China
Developmentalism, Capitalism, and the World Economic System
Language: English
Release Date: October 29, 2013
The contributors provide a comparative analysis of the modern economic development of Japan and China that are often explained in frameworks of East Asian developmentalism, varies of capitalism or world economic system, and explore their broader significances for the rise and global expansion of modern economy.
Global Boards
One Desire, Many Realities
Language: English
Release Date: September 16, 2009
Providing an insightful and challenging view of board functioning, governance application and top director interaction with business and the state. Scrutiny of board practice in countries as China, Russia, Turkey and Kazakhstan, establishes as many realities concerning governance and boards as there are nations, cultures, boards and directors.
Migrants, Work and Social Integration
Women’s Labour in the Turkish Ethnic Economy
Language: English
Release Date: October 9, 2014
Exploring recent contemporary debates on gender and migration, this book scrutinizes the relationship between women's work in ethnic economies and social integration, arguing that women in Britain zigzag their way to social integration.
The Impact of Political Action on Labour Movement Strength
Trade Union Revitalisation in Africa
Language: English
Release Date: November 20, 2013
In light of the decline of trade union membership and the role TU are expected to play in industrial relations, this book explores the consequences of government action and the economic policies on TU membership, investigating the forms of political action undertaken by TU and reviewing the conditions under which these actions succeed or fail.
Vulnerability, Exploitation and Migrants
Insecure Work in a Globalised Economy
Language: English
Release Date: September 30, 2015
Globalization, the economic crisis and related policies of austerity have led to a growth in extreme exploitation at work, with migrants particularly vulnerable. This book explores the lives of the growing numbers of severely exploited labourers in the world today, questioning how we can respond to such globalized patterns of extreme inequality.
Place Branding
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Language: English
Release Date: January 18, 2016
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Beyond Tribalism
Managing Identities in a Diverse World
Language: English
Release Date: April 27, 2012
In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
Quality of Life and Work in Europe
Theory, Practice and Policy
Language: English
Release Date: March 15, 2011
Intense globalization, rapidly changing workplaces and family patterns have renewed the international interest in quality of life. This book examines different institutional arrangements, work-place conditions and gendered work and care that affect the conditions for achieving quality of work and life in European countries.
Work-Life Balance in Europe
The Role of Job Quality
Language: English
Release Date: June 13, 2011
Examining the debate on quality of jobs in Europe, this book focuses on the work-life balance-a central element of the EU agenda. It addresses tensions between work and private life, examining job quality, job security, working conditions and time-use patterns of individuals and households as well as institutional contexts.
Middle-Aged Gay Men, Ageing and Ageism
Over the Rainbow?
Language: English
Release Date: April 29, 2016
Is midlife for gay men the start of a slide towards the rejection, exclusion and misery associated with the spectre of the lonely old queen? Whilst exclusion is possible as gay men age, Middle Aged Gay Men, Ageing and Ageism offers a more nuanced view of gay ageing, using sociological tools to advance understanding beyond stereotypes.