Place Branding

Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Place Branding by R. Govers, F. Go, Palgrave Macmillan UK
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Author: R. Govers, F. Go ISBN: 9780230247024
Publisher: Palgrave Macmillan UK Publication: January 18, 2016
Imprint: Palgrave Macmillan Language: English
Author: R. Govers, F. Go
ISBN: 9780230247024
Publisher: Palgrave Macmillan UK
Publication: January 18, 2016
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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