Palgrave Macmillan Uk: 6973 books

Looks at the bigger picture, and the future trends that are going to affect the global business world over the next few years. The author analyses traditional themes such as technology and sustainability but also takes into consideration the effects of developments in other areas such as health, education and demographics

Good governance is key to the sustainability of organizations and improving quality of life for all. Governance is much more than a set of rules, it is a culture and a climate of responsibility, accountability and fairness that is deployed throughout an institution. In this new book the author outlines the keys to good governance.

This book seeks to offer for the first time a detailed, well researched and holistic account of social responsibility from Asia. Bringing forth rich and live cases of Asian social responsibility it offers an understanding of their practices and philosophies in this area.

The Ethics of Creativity illuminates the thorny issues that arise when novel creative ideas collide with what we believe to be 'right' or 'good'. This book tackles questions of when creativity and ethics tend to coincide and when conflict, and how both might be harnessed to support a brighter future for all.

In The Woman's Place is in the Boardroom the authors put the business case for more women on company boards. In the next book they explained how to achieve it. Here the authors discuss the role women directors can play in the reform of corporate governance systems following recent financial, crises in leadership, governance and the economy.

This book analyses the private provision of rescue and emergency services, and focuses on the emergence of the world’s largest rescue company, Falck. The author’s structured academic perspective is informed through close co-operation with Falck, which operates in 44 countries and across 6 continents....

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

This book examines key issues and policy concerns relating to fiscal sustainability and competitiveness in European and Asian economies. In addition to estimating the extent of fiscal capacity or lack thereof for these economies, the authors supplement the empirical analysis with country case studies.

A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching practices this is a distinct, rigorous yet accessible guide to coaching approaches and practice.

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Beth Edmondson and Stuart Levy examine why it is so difficult for the international community to respond to global climate change. In doing so, they analyse and explain some of the strategies that might ultimately provide the foundations for appropriate responses.

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general.