Author: | ISBN: | 9780230274235 | |
Publisher: | Palgrave Macmillan UK | Publication: | October 21, 2009 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | |
ISBN: | 9780230274235 |
Publisher: | Palgrave Macmillan UK |
Publication: | October 21, 2009 |
Imprint: | Palgrave Macmillan |
Language: | English |
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.