Kogan Page: 769 books
Planning and Managing Public Relations Campaigns
A Strategic Approach
Language: English
Release Date: December 3, 2015
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering...
Human Resource Management
A Case Study Approach
Language: English
Release Date: January 31, 2008
***Human Resource Management: A Case Study Approach***is ideal for all HR students with limited real-life experience of HR in the workplace. Covering all the essential HR topics including recruitment, reward, performance management, employment relations, health and safety and equality and diversity,...
Marketing with Strategic Empathy
Inspiring Strategy with Deeper Consumer Insight
Language: English
Release Date: August 3, 2016
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible...
The Daily Telegraph Guide to Investing
The Straightforward Guide That Professional Investors Don't Want You to Have
Language: English
Release Date: December 3, 2016
The Daily Telegraph Guide to Investing is your complete guide to the reliable opportunities and exciting niches that could help you boost your bank balance and make the most of your cash pile. The world of stocks, shares and investments can seem intimidating but, with the right information at your...
Artificial Intelligence Marketing and Predicting Consumer Choice
An Overview of Tools and Techniques
Language: English
Release Date: April 3, 2017
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. ***Artificial...
Organizational Health
An Integrated Approach to Building Optimum Performance
Language: English
Release Date: December 3, 2012
Organizational Health is an organization's ability to function effectively, to cope adequately, to change appropriately, and to grow from within. A healthy organization is just that in all its aspects: people, process, structures, systems, behaviours and governance. It is one where appropriate adaptive,...
Strategic Brand Engagement
Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees
Language: English
Release Date: November 3, 2013
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas...
by Malcolm McDonald, Beth Rogers
Language: English
Release Date: August 3, 2017
Language: English
Release Date: August 3, 2017
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of...
Organizational Change Explained
Case Studies on Transformational Change in Organizations
Language: English
Release Date: February 3, 2017
The best way to learn how to navigate change successfully is to look at practical examples of change management programmes. Organizational Change Explained shares stories and insights from experienced change practitioners so professionals can reflect on their own work, respond critically to what others...
Marketing and Logistics Led Organizations
Creating and Operating Customer Focused Supply Networks
Language: English
Release Date: October 3, 2017
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain...
Coaching for Resilience
A Practical Guide to Using Positive Psychology
Language: English
Release Date: September 3, 2012
A recent report for the CIPD indicated that stress is now the more common cause of long-term sick leave in the UK for the first time ever. Demanding workloads and lack of job security are key stress factors, but in a tough, highly competitive environment these stressors are no longer avoidable. But...
The Leader's Guide to Lateral Thinking Skills
Unlock the Creativity and Innovation in You and Your Team
Language: English
Release Date: September 3, 2017
Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques...
by John Westwood
Language: English
Release Date: May 3, 2012
Language: English
Release Date: May 3, 2012
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible handbook for new and established exporters....
Neuro Design
Neuromarketing Insights to Boost Engagement and Profitability
Language: English
Release Date: February 3, 2017
Commended: 2018 Business Book Awards - Thought Leader category
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola,...