Stefano Ponte: 2 books
Brand Aid
Shopping Well to Save the World
Language: English
Release Date: November 30, 2013
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful...
The Coffee Paradox
Global Markets, Commodity Trade and the Elusive Promise of Development
Language: English
Release Date: July 18, 2013
Can developing countries trade their way out of poverty? International trade has grown dramatically in the last two decades in the global economy, and trade is an important source of revenue in developing countries. Yet, many low-income countries have been producing and exporting tropical commodities...