Jack Trout: 10 books
Positioning
Wie Marken und Unternehmen in übersättigten Märkten überleben
Language: German
Release Date: February 1, 2013
Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und nutzen - Mit aktuellen europäischen Beispielen Zum Werk Dieses Buch war nicht nur das erste, welches...
by Jack Trout, Steve Rivkin
Language: English
Release Date: October 9, 2009
Language: English
Release Date: October 9, 2009
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications...
Differenzierung im Hyperwettbewerb
Der Schlüssel für das Überleben von Marken
Language: German
Release Date: February 19, 2003
Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage des Marketingbestsellers dreht sich alles um das Alleinstellungsmerkmal, den USP ('Unique Selling Proposition'). Drei Spezialisten präsentieren geballtes Marken-Know-how und zeigen, mit welchen Strategien...
Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie
Language: German
Release Date: October 8, 2013
Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus so greifbaren Unternehmensbereichen wie Finanzen, Produktion oder Entwicklung die Firmenspitze erklommen hat, um Rat fragen, wenn es sich um so wenig greifbare, aber für den Unternehmenserfolg fundamentale...
by Jack Trout, Al Ries
Language: Turkish
Release Date: January 1, 2001
Language: Turkish
Release Date: January 1, 2001
Pazarlama devrimini ateşleyen kitap!
Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını...
Differentiate or Die
Survival in Our Era of Killer Competition
Language: English
Release Date: December 28, 2010
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique...
by Al Ries, Jack Trout
Language: English
Release Date: December 13, 2000
Language: English
Release Date: December 13, 2000
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...
The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
Language: English
Release Date: October 13, 2009
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
The Making of a Name : The Inside Story of the Brands We Buy
The Inside Story of the Brands We Buy
Language: English
Release Date: September 30, 2004
How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly...
by Jack Trout, Al Ries
Language: Turkish
Release Date: January 1, 2001
Language: Turkish
Release Date: January 1, 2001
Bu kitap; reklamın neden tek başına yeterince işe yaramayacağının kitabı.
Bu kitap; neden marka isminizi, ürününüzü, fiyatınızı, dağıtım kanalınızı, hedef kitlenizi ya da stratejinizi değiştirmeden başarıya ulaşamayacağınızın kitabı.
Bu kitap; neden "marka...