The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Reference & Language, Language Arts
Cover of the book The Making of a Name : The Inside Story of the Brands We Buy by Steve Rivkin;Fraser Sutherland;Jack Trout, Oxford University Press, USA
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve Rivkin;Fraser Sutherland;Jack Trout ISBN: 9780199883400
Publisher: Oxford University Press, USA Publication: September 30, 2004
Imprint: Oxford University Press, USA Language: English
Author: Steve Rivkin;Fraser Sutherland;Jack Trout
ISBN: 9780199883400
Publisher: Oxford University Press, USA
Publication: September 30, 2004
Imprint: Oxford University Press, USA
Language: English

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought sold and protected. The book outlines what kind of names exist--the initialized descriptive allusive and coined. How namers surf on brainwaves. The do's don'ts and nevers of naming how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found and what will become of them. Fast-paced illustration-packed gazing at the past and probing into the future this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought sold and protected. The book outlines what kind of names exist--the initialized descriptive allusive and coined. How namers surf on brainwaves. The do's don'ts and nevers of naming how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found and what will become of them. Fast-paced illustration-packed gazing at the past and probing into the future this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

More books from Oxford University Press, USA

Cover of the book The Quantum Ten : A Story Of Passion, Tragedy, Ambition, And Science by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Oxford History Of Mexico by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Intelligent Clinician's Guide to the DSM-5RG by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Hanuman's Tale:The Messages of a Divine Monkey by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Why Capitalism? by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Homo Mysterious:Evolutionary Puzzles of Human Nature by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Following Hadrian : A Second-Century Journey through the Roman Empire by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Reforming Hollywood:How American Protestants Fought for Freedom at the Movies by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Bible in History : How the Texts Have Shaped the Times by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book The Lupus Book:A Guide for Patients and Their Families by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Out of the Mountains: The Coming Age of the Urban Guerrilla by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Fire in the City:Savonarola and the Struggle for the Soul of Renaissance Florence by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Wizardry:Baseball's All-Time Greatest Fielders Revealed by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Affective Neuroscience : The Foundations of Human and Animal Emotions by Steve Rivkin;Fraser Sutherland;Jack Trout
Cover of the book Moynihan's Moment:America's Fight Against Zionism as Racism by Steve Rivkin;Fraser Sutherland;Jack Trout
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy