Arthur G Cook: 2 books
Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
Language: English
Release Date: March 3, 2016
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting...
Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
Language: English
Release Date: November 28, 2017
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to...