Retailing category: 264 books
The Nordstrom Way to Customer Experience Excellence
Creating a Values-Driven Service Culture
Language: English
Release Date: August 30, 2017
"Top Ten Business Books For 2017" - Forbes
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom...
The New Influencers
A Marketer’s Guide to the New Social Media
Language: English
Release Date: April 1, 2007
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new...
Smart Retail
Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
Language: English
Release Date: May 16, 2012
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past...
by P. Christiaan Klieger
Language: English
Release Date: November 24, 2004
Language: English
Release Date: November 24, 2004
Fleischmann is a brand name that everyone recognizes, even if they have never baked bread from scratch, drunk a Fleischmann's gin and tonic, or used their vinegar and margarine. Charles Fleischmann, in fact, pretty much invented the brand name and this continued recognition is testimonial to his genius....
Bargain Fever
How to Shop in a Discounted World
Language: English
Release Date: October 17, 2013
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship...
The Hard Road to the Softer Side
Lessons from the Transformation of Sears
Language: English
Release Date: October 30, 2001
For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant...
Luxury brand management in China
Industry report for Luxury and Fashion retail in China
Language: English
Release Date: August 14, 2015
Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all. Adriaan Brits is the lecturer for a large international group on Udemy where he teaches the International Marketing Diploma. As a specialist consultant in this field, he...
Where Bad Jobs Are Better
Retail Jobs Across Countries and Companies
Language: English
Release Date: November 16, 2017
Retail is now the largest employer in the United States. For the most part, retail jobs are “bad jobs” characterized by low wages, unpredictable work schedules, and few opportunities for advancement. However, labor experts Françoise Carré and Chris Tilly show that these conditions are not inevitable....
Retail-Iation
Serious and Humorous Observations on Bad Shopping Behavior
Language: English
Release Date: June 6, 2011
Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny,...
by 坂田直樹(Sakata Naoki)
Language: Chinese
Release Date: July 4, 2017
Language: Chinese
Release Date: July 4, 2017
◆全世界發行量第一 商業日報 日本經濟新聞社旗下 日經BP《Associe》專文推薦
◆日本經濟部所屬公益社團法人日本行銷協會JMA《Marketing Horizion》專文推薦
◆日本Amazon亞馬遜網路書店評價平均 4.5顆星
你是否有以下困擾？
✓就算做了再多市場調查也端不出熱賣商品？
✓拚死拚活作出的商品總是很快就被下架？
✓公司內部思想僵化，無法產出創意好點子？
✓永遠不知道消費者想要的到底是什麼？
想在競爭激烈的商場中勝出只靠靈光一閃是不夠的！
乍看之下不合常理甚至是繞遠路的方法，有時才能解決問題、創造業績！
1張圖、30個商業實例，學會熱賣商品背後的秘密！
「問題解決專家」用一張圖分析日本30項熱賣商品案例，
透過獨家疊合思考訓練，提升你的商業競爭力！
【本書特色】
本書介紹陷入困境的日本企業如何解決看似不可能的商業難題，
其中不乏掃地機器人、JINS...
Be A Retail Business Boss
A Business Start Up Guide To Help You Out On Business Ideas, Business Startup Costs And Loans and Business Registration Plus Business Advice For Running A Business Of Your Own To Ensure Your Business Success
Language: English
Release Date: September 23, 2012
Is the retail business right for you? Do you think you’re at that point in your life where you believe you are ready to be an entrepreneur and run your own business? A retail business involves many concerns. It is not a onetime set-up where you look for a convenient location, put up your storefront,...
Daniels and Fisher
Denver’s Best Place to Shop
Language: English
Release Date: November 16, 2015
For 129 years, Daniels and Fisher and May-D&F proudly served the Mile High City. Today, the restored Daniels and Fisher Tower adorns the Sixteenth Street Mall while the I.M. Pei-designed ice-skating rink and hyperbolic paraboloid at May-D&F survive only in memories. The story of these institutions...
Crowley's
Detroit's Friendly Store
Language: English
Release Date: November 30, 2015
Operating in the shadow of the enormous J.L. Hudson Co., Crowley's earned Detroit's trade with fine merchandise and good service, all in an atmosphere that made it the Motor City's "friendly" department store. Generations of customers still hold Crowley's close in their memories, fondly recalling...
by Mary Firestone
Language: English
Release Date: November 14, 2007
Language: English
Release Date: November 14, 2007
Dayton�s department store, grand in scope and company spirit, enjoyed a century in the limelight as one of the nation�s leading retailers. Its disappearance has been a challenge to the community, but it is a sign of the times, as many other urban department stores have shared the same fate. Originally...