Public Relations category: 887 books
Giochi da prendere sul serio. Gamification, storytelling e game design per progetti innovativi
Gamification, storytelling e game design per progetti innovativi
Language: Italian
Release Date: June 12, 2015
La Gamification è una cosa seria! Se ben progettata è capace di generare profonde e positive implicazioni nel marketing, nella comunicazione, nel business d’impresa e nei processi socio-istituzionali. Un testo pensato per tutti coloro che – manager, consulenti, game designer, web e media agency,...
by
Language: English
Release Date: November 20, 2014
Language: English
Release Date: November 20, 2014
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...
LinkedIn Success
How to use linkedin to generate targeted leads and dramatically increase sale for your business
Language: English
Release Date: December 19, 2018
LinkedIn is known as an excellent place to search and find a new job and stay connected with link-minded individuals and former colleagues and friends.
However, LinkedIn is so much more than that.
For businesses, it is a powerful marketing tool that can help them generate more target...
Professionelles Lead Management
Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT
Language: German
Release Date: January 9, 2017
Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in dieser Geschichte ist Helen, Marketingleiterin eines mittelständischen Unternehmens, die dort ein...
The People Business
How Ten Leaders Drive Engagement Through Internal Communications
Language: English
Release Date: July 3, 2017
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the...
Brand Hate
Navigating Consumer Negativity in the Digital World
Language: English
Release Date: September 16, 2016
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible...
CSR und Kommunikation
Unternehmerische Verantwortung überzeugend vermitteln
Language: German
Release Date: October 16, 2013
Corporate Social Responsiblity gewinnt zunehmend an Bedeutung. Viele Unternehmen engagieren sich heute gesellschaftlich und übernehmen Verantwortung. Ein sinnvoller Schritt, denn so leisten sie einen Beitrag zur gesamtwirtschaftlichen Nachhaltigkeit, prägen ihr Image und generieren dabei gezielt...
CSR und Interne Kommunikation
Forschungsansätze und Praxisbeiträge
Language: German
Release Date: April 26, 2017
Dieses Buch zeigt wie Vorstand, Geschäftsführung und CSR-Beauftragte die interne CSR-Kommunikation verbessern können. Die eigenen Mitarbeiter tragen entscheidend dazu bei, dass Unternehmensverantwortung und Nachhaltigkeit in Unternehmen und Organisationen gelebt werden. Konkrete Unternehmensbeispiele...
10 Forum Marketing Secrets
Learn the secrets that can take your marketing efforts to the next level
Language: English
Release Date: December 18, 2018
Discover The 10 Highly Guarded Secrets That Will Change The Way You Do Forum Marketing Forever!
If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options.
In fact, the...
How To Find and Work With Bloggers
An essential guide for brands and bloggers on creating successful partnerships
Language: English
Release Date: December 18, 2013
An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and selecting bloggers to work with, how to work with bloggers including what they are best at delivering...
by
Language: English
Release Date: December 13, 2010
Language: English
Release Date: December 13, 2010
Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the construct of 'deficit' in a range of domains.
I See Your Name Everywhere
Leverage the Power of the Media to Grow Your Fame, Wealth and Success
Language: English
Release Date: July 1, 2013
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your name...
by Todd Edwards
Language: English
Release Date: May 14, 2011
Language: English
Release Date: May 14, 2011
“Standing Naked at 10 Below” is an informative guide that focuses on the process of getting your company or product exposed in the mainstream media for free without using a PR professional, buying airtime or obtaining costly media contact and distribution lists. It not only explains how you can...
by Jennifer Lees-Marshment, Walter W Wymer Jr
Language: English
Release Date: May 12, 2006
Language: English
Release Date: May 12, 2006
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i