Current Issues in Political Marketing
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Social & Cultural Studies, Political Science
| Author: | Jennifer Lees-Marshment, Walter W Wymer Jr | ISBN: | 9781136792120 |
| Publisher: | Taylor and Francis | Publication: | May 12, 2006 |
| Imprint: | Routledge | Language: | English |
| Author: | Jennifer Lees-Marshment, Walter W Wymer Jr |
| ISBN: | 9781136792120 |
| Publisher: | Taylor and Francis |
| Publication: | May 12, 2006 |
| Imprint: | Routledge |
| Language: | English |
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
