Public Relations category: 887 books
Crisis Communication
Practical PR Strategies for Reputation Management & Company Survival
Language: English
Release Date: September 3, 2008
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria....
PR 2.0 Is Here
Combine Traditional PR with Social Media for Heightened Results
Language: English
Release Date: November 2, 2009
This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work. PR 2.0 is...
by Dr Jim Porter
Language: English
Release Date: January 13, 2012
Language: English
Release Date: January 13, 2012
Entrepreneurs Brief Guide - How to Manage Your PR
Public Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company’s goal and objectives. You can win a lot of customers by developing a positive image...
From Unknown to Expert
How to Use Clever PR and Social Media to Become a Recognised Expert
Language: English
Release Date: July 31, 2014
Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.
From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and...
Strategic Communication, Social Media and Democracy
The challenge of the digital naturals
Language: English
Release Date: August 11, 2015
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice...
Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation
Revisiting Groupthink in the Boardroom
Language: English
Release Date: January 15, 2014
Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations...
Social Media Crisis Communications
Preparing for, Preventing, and Surviving a Public Relations #FAIL
Language: English
Release Date: April 9, 2013
Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster. So…what’s your crisis...
The Alignment Factor
Leveraging the Power of Total Stakeholder Support
Language: English
Release Date: March 29, 2012
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively...
by Pacharee Pantoomano-Pfirsch, Kittima Sethi
Language: English
Release Date: January 21, 2015
Language: English
Release Date: January 21, 2015
The Art of Marketing and PR
Giving You Effective Tools to Build Your Brand and Make Your Business Grow
Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will...
by Sarah Stimson
Language: English
Release Date: December 3, 2013
Language: English
Release Date: December 3, 2013
A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find...
Corporate Communication
A Guide to Theory and Practice
Language: English
Release Date: January 23, 2017
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers...
by Carey Harris
Language: English
Release Date: November 21, 2012
Language: English
Release Date: November 21, 2012
This book is a guide to success in Public Relations for the independent artist.
Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
Language: English
Release Date: April 3, 2017
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about...
by Duncan Koerber
Language: English
Release Date: October 25, 2017
Language: English
Release Date: October 25, 2017
Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may...