Public Relations category: 887 books
Governing Fables
Learning from Public Sector Narratives
Language: English
Release Date: August 1, 2011
Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers. Governing Fables turns to narratology,...
by Robert J. Montgomery
Language: English
Release Date: April 18, 2013
Language: English
Release Date: April 18, 2013
The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking...
Relations Presse
Les 3 clés de la communication aux médias
Language: French
Release Date: February 5, 2013
Les 3 clés qui régissent la communication aux médias
Pourquoi une entreprise ou une personnalité devraient-elles se préoccuper des blogs, des médias, de Youtube, Facebook, Instagram plutôt que de se concentrer sur ses clients et investisseurs ?
Parce qu'un bon article paru dans...
Quick Guide Social Relations
PR-Arbeit mit Bloggern und anderen Multiplikatoren im Social Web
Language: German
Release Date: September 29, 2016
Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete Handlungsempfehlungen...
Public Finance
How to fix weak governance and obsolete systems
Language: English
Release Date: January 8, 2015
Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and...
Quick Guide Social Relations
PR-Arbeit mit Bloggern und anderen Influencern im Social Web
Language: German
Release Date: July 20, 2018
Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete Handlungsempfehlungen...
by Al Ries, Laura Ries
Language: English
Release Date: March 17, 2009
Language: English
Release Date: March 17, 2009
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing...
Social Media Campaigns
Strategies for Public Relations and Marketing
Language: English
Release Date: May 26, 2016
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social...
Trust Us, We're Experts PA
How Industry Manipulates Science and Gambles with Your Future
Language: English
Release Date: January 14, 2002
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children....
by Collin Miles
Language: English
Release Date: May 1, 2013
Language: English
Release Date: May 1, 2013
There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes,...
Marketing in 4 Weeks
The Complete Guide to Success: Teach Yourself
Language: English
Release Date: January 29, 2015
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll...
by Scott Stratten, Alison Kramer
Language: English
Release Date: July 17, 2012
Language: English
Release Date: July 17, 2012
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and...
Agile PR
Expert Messaging in a Hyper-Connected, Always-On World
Language: English
Release Date: January 16, 2017
Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced...
Starmaker
Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me
Language: English
Release Date: October 1, 2011
This memoir by the legendary publicist offers “an intimate glimpse into the best and the worst of the golden age of Hollywood” (Stacy Keach, Golden Globe Award–nominated actor).
Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah...