Marketing in 4 Weeks

The Complete Guide to Success: Teach Yourself

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Marketing in 4 Weeks by Eric Davies, Nick Smith, Brian Salter, Hodder & Stoughton
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Author: Eric Davies, Nick Smith, Brian Salter ISBN: 9781473605305
Publisher: Hodder & Stoughton Publication: January 29, 2015
Imprint: Teach Yourself Language: English
Author: Eric Davies, Nick Smith, Brian Salter
ISBN: 9781473605305
Publisher: Hodder & Stoughton
Publication: January 29, 2015
Imprint: Teach Yourself
Language: English

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.

This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:

Week 1: Marketing In A Week
Week 2: Digital Marketing In A Week
Week 3: Social Media Marketing In A Week
Week 4: Public Relations In A Week

ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.

This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success:

Week 1: Marketing In A Week
Week 2: Digital Marketing In A Week
Week 3: Social Media Marketing In A Week
Week 4: Public Relations In A Week

ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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