Public category: 11599 books

The public administration is above all for us, the protection of our rights and the pursuit of the public good. This handbook will be of interest to all those concerned with the proper functioning of public administration: individuals who apply for public services and action and the public officials...

This book brings together the theory and practice of managing public trust. It examines the current state of public trust, including a comprehensive global overview of both the research and practical applications of managing public trust by presenting research from seven countries (Brazil, Finland,...

This book describes the administrative system of Bhutan. Divided into two main parts, the first part of the book describes the Bhutanese public administration by examining the various paradigms and ideal types of public administration. Chapters examine the paradigms and ideal types in the field of...

Named a 2013 Doody's Core Title! "The new edition has the balance of breadth and depth and should appeal to practitioners, academics and students alike. The second edition of Public Health and Aging is a must-read book in the developing field of public health and aging." --American...

101 Tips for Public Speaking is brief and informative. Radislav Gandapas, orator and public speaking coach, has distilled everything he has learnt about public speaking into this bite-sized no-nonsense guide. He has coached politicians, executives and public figures who need to ace their public speaking...

Law plays a crucial role in protecting the health of populations. Whether the public health threat is bioterrorism, pandemic influenza, obesity, or lung cancer, law is an essential tool for addressing the problem. Yet for many decades, courts and lawyers have frequently overlooked law’s critical importance...

American government is in the midst of a reputation crisis. An overwhelming majority of citizens—Republicans and Democrats alike—hold negative perceptions of the government and believe it is wasteful, inefficient, and doing a generally poor job managing public programs and providing public services....

Carefully selected to reflect the latest research at the interface between public health and criminal justice in the US, these contributions each focus on an aspect of the relationship. How, for example, might a person’s criminal activity adversely affect their health or their risk of exposure to...

Encompassing the contributions of leading scholars in public health and gerontology, this is a rich repository of key ideas, concepts and issues regarding elder mistreatment and the role of public health initiatives in its prevention. The text frames elder mistreatment as a public health problem,...

Obesity and its linked morbidity and mortality is a significant public health challenge on a global scale and places a burden not only on the individual but also on society as a whole. This Mini-Guide presents key themes relating to this challenge, including the means of measuring obesity, the most...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has...

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here...

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland Introduces all specialist areas of PR such as sponsorship, corporate...