Public Relations: The Basics

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Public Relations: The Basics by Ron Smith, Taylor and Francis
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Author: Ron Smith ISBN: 9781135089740
Publisher: Taylor and Francis Publication: August 15, 2013
Imprint: Routledge Language: English
Author: Ron Smith
ISBN: 9781135089740
Publisher: Taylor and Francis
Publication: August 15, 2013
Imprint: Routledge
Language: English

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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