Consumer Behaviour category: 842 books
Generating Customers Through Social Media
Part 1: Creating An Online Presence
Language: English
Release Date: October 20, 2012
Part 1: Creating An Online Presence [Mini eBook - 850 words]
…. The data generated by social media sites works to the advantage of corporations in many different ways. Lets say, you are a coffee company selling hot beverages. You have a web presence and would like to know where and whom...
Secrets of the Moneylab
How Behavioral Economics Can Improve Your Business
Language: English
Release Date: September 2, 2010
Taking the findings of behavioral economics from the cocktail party to the boardroom.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP....
by
Language: English
Release Date: September 21, 2017
Language: English
Release Date: September 21, 2017
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation...
Fe Ciega en Tu Marca
¿Y si Supieras Cómo Vender Más sin Conseguir Más Clientes?
Language: Spanish
Release Date: January 9, 2018
¿Y si te dijera que puedes vender más sin conseguir más clientes?
Un negocio sin ventas sencillamente no es rentable, tu lo sabes, yo lo se, y cualquier empresario contrastado o emprendedor lo sabe, quizás estes buscando la forma para vender más, es más, probablemente ha pasado...
Good People/Bad Credit
Understanding Personality and the Credit Process to Avoid Financial Ruin
Language: English
Release Date: September 15, 2011
To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the core, clarifies: • What we need to know...
Negative Political Advertising
Coming of Age
Language: English
Release Date: December 16, 2013
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...
Environmental Advertising in China and the USA
The desire to go green
Language: English
Release Date: May 5, 2016
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and...
by John Rotondi
Language: English
Release Date: May 1, 2017
Language: English
Release Date: May 1, 2017
In his poem, Beautiful Old Age, D.H. Lawrence wrote, “It ought to be lovely to be old.” However, “lovely” is not how many aged men and women feel after being swindled. While those 65 and older comprise about an eighth of the U.S. population, they represent about a third of scam victims, according...
by Mahul Brahma
Language: English
Release Date: July 10, 2017
Language: English
Release Date: July 10, 2017
Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian,...
by Asian Development Bank
Language: English
Release Date: October 1, 2017
Language: English
Release Date: October 1, 2017
A household energy consumption survey in 11 regions across Myanmar shows that firewood is mainly used for cooking (73%) and candles and torches for lighting (65%), followed by electricity for cooking (13%) and battery for lighting (17%) while the demand for modern energy sources is rapidly increasing....
by V.T.
Language: English
Release Date: April 26, 2014
Language: English
Release Date: April 26, 2014
Want to become an excellence copywriter? This ebook is here to help you.
It compiles tons of tips from REAL successful copywriters, sharing their experiences and tips with you. It takes a lot of skills and knowledge to write good sale copies that can really sell.
If you want to increase...
Design Management
Organisation and Marketing Perspectives
Language: English
Release Date: September 22, 2017
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders...
Hungry City
How Food Shapes Our Lives
Language: English
Release Date: January 31, 2013
'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.
The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious...
A Deeper Truth
The New Science of Innovation, Human Choice and Societal Scale Behavior
Language: English
Release Date: December 1, 2017
A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception,...