| Author: | Mahul Brahma | ISBN: | 9789382665984 |
| Publisher: | Srishti Publishers | Publication: | July 10, 2017 |
| Imprint: | Language: | English |
| Author: | Mahul Brahma |
| ISBN: | 9789382665984 |
| Publisher: | Srishti Publishers |
| Publication: | July 10, 2017 |
| Imprint: | |
| Language: | English |
Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.
Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.
