Consumer Behaviour category: 842 books
by Julia Sophie Woersdorfer
Language: English
Release Date: March 27, 2017
Language: English
Release Date: March 27, 2017
The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives,...
by
Language: English
Release Date: April 15, 2019
Language: English
Release Date: April 15, 2019
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists...
by Tevfik Dalgic, Sevtap Unal
Language: English
Release Date: April 13, 2018
Language: English
Release Date: April 13, 2018
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business...
Spent
Sex, Evolution, and Consumer Behavior
Language: English
Release Date: May 14, 2009
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships....
The Practice of the Meal
Food, Families and the Market Place
Language: English
Release Date: March 31, 2016
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes.
By unpacking the meal as a set of practices - acquisition, appropriation, appreciation...
Marketing and the Common Good
Essays from Notre Dame on Societal Impact
Language: English
Release Date: July 24, 2013
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the...
by
Language: English
Release Date: January 10, 2014
Language: English
Release Date: January 10, 2014
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.
Going beyond...
Clickology
What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
Language: English
Release Date: December 9, 2013
You're only a click away from online success.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not...
by
Language: English
Release Date: July 22, 2016
Language: English
Release Date: July 22, 2016
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of...
by
Language: English
Release Date: April 19, 2010
Language: English
Release Date: April 19, 2010
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?
Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer...
by C. Michael Hall
Language: English
Release Date: February 24, 2014
Language: English
Release Date: February 24, 2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of...
Protest Politics in the Marketplace
Consumer Activism in the Corporate Age
Language: English
Release Date: October 15, 2017
Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability...
Shopping for Change
Consumer Activism and the Possibilities of Purchasing Power
Language: English
Release Date: June 15, 2017
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast...
Deception In The Marketplace
The Psychology of Deceptive Persuasion and Consumer Self-Protection
Language: English
Release Date: December 22, 2015
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy...