Consumer Behaviour category: 842 books
YouthNation
Building Remarkable Brands in a Youth-Driven Culture
Language: English
Release Date: April 2, 2015
Youth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and...
Elite China
Luxury Consumer Behavior in China
Language: English
Release Date: December 27, 2011
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and...
Retail Rebooted
Reboot Your Business Model & Stay Relevant
Language: English
Release Date: May 22, 2017
A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce...
No-Fail Retail
Merchandising Techniques for Stores
Language: English
Release Date: November 24, 2015
This book presents a practical approach to ensuring your retail stores success with consumers.
It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer...
Il libro dei Gas
Gruppi d'acquisto solidali: come fare la spesa giusta, dalla “a” al Km zero
Language: Italian
Release Date: September 15, 2015
I gruppi d’acquisto solidali o Gas sono una rivoluzione silenziosa -scoppiata 20 anni fa- che ha cambiato per sempre il modo di fare la spesa di centinaia di migliaia di persone.
Questo libro spiega in modo semplice e concreto che cosa sono i Gas e come funzionano, quali prodotti è possibile...
Un’economia nuova, dai Gas alla zeta
L’economia solidale e le sue reti: Gruppi d’acquisto solidali, Distretti di economia solidale, filiere corte. Per cambiare il sistema economico con le relazioni e il consumo critico
Language: Italian
Release Date: August 21, 2015
Ogni rete è illuminata: la prima ricerca organica sui Gruppi di acquisto solidali lombardi, “Dentro il capitale delle relazioni”
L’economia solidale ha la forma di una “rete”: questo libro racconta i “nodi” di un movimento - concreto nelle azioni, politico nelle riflessioni -...
The Marketing of Meaning
Why purpose markets itself
Language: English
Release Date: January 18, 2017
The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive...
The Brain Sell
When Science Meets Shopping
Language: English
Release Date: September 23, 2013
Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and...
by Robert E. Stevens, Bruce Wrenn, David L. Loudon
Language: English
Release Date: November 12, 2012
Language: English
Release Date: November 12, 2012
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...
Customer Service - Three Perspectives
All You Have to Know, #7
Language: English
Release Date: October 2, 2015
The problem with customer service is that it is often made out to be more complicated than it really is. Customer service should address the interests of both the business and the customer but this sometimes is more difficult than it should be.
The chief problem is that the business, the employees...
by Anonymous
Language: English
Release Date: September 1, 2014
Language: English
Release Date: September 1, 2014
Learn how to boost your income!
Ebook “100 Techniques to Increase More Sales” includes following marketing tips:
Personalize your approach
Know your customers and learn more about your customers beyond just the business they are in
Put yourself in your customers’ shoes
Follow the...
by Anonymous
Language: English
Release Date: September 20, 2014
Language: English
Release Date: September 20, 2014
Discover The Little-Known Secrets In Keeping Your Customers Happy That Creates A Goldmine For You
… And See How Regular People With MINIMAL Training & Experience Are Using This Information To Develop Unstoppable Loyalty From Their Customer Base!
Companies which have a satisfactory...
Disruptive Marketing
What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Language: English
Release Date: August 9, 2016
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to...
Superconsumers
A Simple, Speedy, and Sustainable Path to Superior Growth
Language: English
Release Date: November 29, 2016
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They...