No-Fail Retail

Merchandising Techniques for Stores

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour
Cover of the book No-Fail Retail by Regina Blessa, iUniverse
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Author: Regina Blessa ISBN: 9781491756355
Publisher: iUniverse Publication: November 24, 2015
Imprint: iUniverse Language: English
Author: Regina Blessa
ISBN: 9781491756355
Publisher: iUniverse
Publication: November 24, 2015
Imprint: iUniverse
Language: English

This book presents a practical approach to ensuring your retail stores success with consumers.

It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.

Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.

Learn how to:
pick the best location to locate a store;
make your exterior design inviting;
set up an ideal atmosphere for purchasing;
understand about gondola arrangement and planograms;
analyze your customers
conduct different types of promotions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents a practical approach to ensuring your retail stores success with consumers.

It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.

Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.

Learn how to:
pick the best location to locate a store;
make your exterior design inviting;
set up an ideal atmosphere for purchasing;
understand about gondola arrangement and planograms;
analyze your customers
conduct different types of promotions.

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