Consumer Behaviour category: 842 books
by Jim Lauria
Language: English
Release Date: November 26, 2013
Language: English
Release Date: November 26, 2013
Do you ever have complaints with big companies over poor products or services? If you do, this book is for you. An experienced business executive gives you secrets on how to get your money back for botched customer service and defective products, starting with ten sure-fire tips to help you get what...
by
Language: English
Release Date: June 19, 2015
Language: English
Release Date: June 19, 2015
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...
Consumption and Generational Change
The Rise of Consumer Lifestyles
Language: English
Release Date: September 8, 2017
The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption...
The Aging Consumer
Perspectives From Psychology and Economics
Language: English
Release Date: January 11, 2011
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.
This edited volume,...
Contemporary Consumption Rituals
A Research Anthology
Language: English
Release Date: May 20, 2004
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...
Understanding Consumer Decision Making
The Means-end Approach To Marketing and Advertising Strategy
Language: English
Release Date: May 1, 2001
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
Language: English
Release Date: September 3, 2016
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers'...
State of the World 2010
Transforming Cultures from Consumerism to Sustainability
Language: English
Release Date: July 4, 2013
Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already...
Mapping Out Marketing
Navigation Lessons from the Ivory Trenches
Language: English
Release Date: May 24, 2018
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
You hold in your hand a field guide for this adventure. Ron...
by Cecilia Solér
Language: English
Release Date: September 18, 2017
Language: English
Release Date: September 18, 2017
Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why?
Research...
Phone Genius
The Art of Non-visual Communication
Language: English
Release Date: March 27, 2014
Take your communication to a whole new level. Become a Phone Genius!
You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece...
Youtility for Accountants
Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
Language: English
Release Date: March 11, 2014
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term....
Overdressed
The Shockingly High Cost of Cheap Fashion
Language: English
Release Date: June 14, 2012
Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She was buying a new item of clothing almost every week (the national average...
by Harriet Lamb
Language: English
Release Date: December 2, 2008
Language: English
Release Date: December 2, 2008
It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop.
As...