Consumer Behaviour category: 842 books
All You Can Pay
How Companies Use Our Data to Empty Our Wallets
Language: English
Release Date: May 26, 2015
While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove...
Laddering
Unlocking the Potential of Consumer Behavior
Language: English
Release Date: June 27, 2013
Marketing and product development best practices for a fragmented economy
The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision...
Brand Intimacy
A New Paradigm in Marketing
Language: English
Release Date: October 23, 2017
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.
In the...
by Süphan Nasır
Language: English
Release Date: March 31, 2015
Language: English
Release Date: March 31, 2015
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies...
Brand Psychology
Consumer Perceptions, Corporate Reputations
Language: English
Release Date: March 3, 2015
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind...
Brand Equity & Advertising
Advertising's Role in Building Strong Brands
Language: English
Release Date: October 31, 2013
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and...
by
Language: English
Release Date: November 19, 2013
Language: English
Release Date: November 19, 2013
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations...
by Valerie Hockert, PhD
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
If only more of us had read these many years ago and followed the suggestions to be consumer wise, perhaps we’d be better off today.How to be money wise, save money, make wise purchases and more.If you like this, you will also like Consumer Wise Part 2.
by Vance Packard
Language: English
Release Date: October 4, 2011
Language: English
Release Date: October 4, 2011
An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character...
Analyzing Music in Advertising
Television Commercials and Consumer Choice
Language: English
Release Date: November 27, 2014
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What...
Loveworks
How the world's top marketers make emotional connections to win in the marketplace
Language: English
Release Date: May 28, 2013
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers,...
The Price of a Bargain
The Quest for Cheap and the Death of Globalization
Language: English
Release Date: November 10, 2009
In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of today's collapsing consumer economy is dangerously dependant upon unsustainable labor, transport,...
by
Language: English
Release Date: April 30, 2015
Language: English
Release Date: April 30, 2015
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores...
Brand Aid
Shopping Well to Save the World
Language: English
Release Date: November 30, 2013
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful...