Business Communication category: 2495 books
Persuasive Writing
How to harness the power of words
Language: English
Release Date: September 26, 2012
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling...
by Karen Fields
Language: English
Release Date: March 21, 2017
Language: English
Release Date: March 21, 2017
"Teach Almost Anyone Almost Anything" is the second edition of the popular guide to course creation. It is aimed at entrepreneurs who want to offer a course as part of their overall business strategy. The book explains the process of course design in simple and clear terms. It also includes useful templates to get the beginner off to a great start.
by Topher Morrison
Language: English
Release Date: March 21, 2017
Language: English
Release Date: March 21, 2017
If you look at the trends of over 30 years ago in fashion, technology, architecture, and any other industry, what was cutting edge back then has become cliché and grossly out of date now. But in the speaking industry, most people get up and still walk, talk, and sound like the 1980’s motivational...
Real Leaders Don't Do PowerPoint
How to Sell Yourself and Your Ideas
Language: English
Release Date: February 3, 2009
Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.
Nobody ever walked out of a great speech saying, “I...
Fully Connected
Surviving and Thriving in an Age of Overload
Language: English
Release Date: April 20, 2017
Shortlisted for the CMI's Management Book of the Year Award 2018 and the Business Book Awards 2018
Twenty-five years after the arrival of the Internet, we are drowning in data and deadlines. Humans and machines are in fully connected overdrive - and starting to become entwined as never before....
A Guide to Open Innovation and Crowdsourcing
Advice from Leading Experts in the Field
Language: English
Release Date: February 3, 2011
Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open...
by James O'Rourke
Language: English
Release Date: February 20, 2008
Language: English
Release Date: February 20, 2008
This is the eBook version of the printed book.Praise for The Truth About Confident Presenting "O'Rourke goes beyond the typical list of speaking tips and packs a lot of wisdom into his 51 truths. He explains the critical link between the content of a speech and its ultimate effectiveness, illuminating...
Real Influence
Persuade Without Pushing and Gain Without Giving In
Language: English
Release Date: January 2, 2013
Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John...
The Art of Asking
Ask Better Questions, Get Better Answers
Language: English
Release Date: December 1, 2008
Ask the Right Questions in the Right Ways...And Get the Answers You Need to Succeed! Discover the core questions that every manager needs to master...how to avoid the mistakes business questioners make most often...ten simple rules for asking every question more effectively. Learn how to ask tough...
Enchantment
The Art of Changing Hearts, Minds, and Actions
Language: English
Release Date: March 8, 2011
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment...
Rainmaking Presentations
How to Grow Your Business by Leveraging Your Expertise
Language: English
Release Date: March 17, 2009
Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but...
by Sarah Archer
Language: English
Release Date: December 28, 2016
Language: English
Release Date: December 28, 2016
Do you want to learn how to create and deliver an elevator pitch that gets results?Do you want to discover simple, repeatable techniques to give your pitches punch?Then you need ‘Straight to the Top!’Seneca said “luck is when preparation meets opportunity”. JT Foxx, The Number...
by Chala Dincoy
Language: English
Release Date: May 27, 2013
Language: English
Release Date: May 27, 2013
Are You Ready To Be A Gentle Marketer?•Do you want to attract new customers instead of chasing after them with canned marketing campaigns?•Does promoting your biz worry you as you don't want to look PUSHY?In this lighthearted look at the world of small business marketing, national marketing...
Making the News
Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur
Language: English
Release Date: February 18, 2013
You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks.
The media release is a valuable tool that can help new...