Advertising Promotion category: 1760 books
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Language: English
Release Date: September 20, 2011
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...
by Sandra Vilajoana Alejandre
Language: Spanish
Release Date: October 7, 2015
Language: Spanish
Release Date: October 7, 2015
El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para poder afrontar...
The New Rules of Retail
Competing in the World's Toughest Marketplace
Language: English
Release Date: December 7, 2010
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is...
Self-Publish Strong Books 1-4
The Complete How-To Guide for Accelerating Your Author Brand, Building a Rock-Solid Platform, and Creating a Successful Newsletter List
Language: English
Release Date: January 26, 2018
Are you an intermediate-level author who is wanting to get more out of your newsletter list? Do you wish there was a guide that could help you create blockbuster promotions and build a successful, healthy, and motivated group of readers?
The Self-Publish Strong Books 1-4 box set contains hundreds...
by Jack Foster
Language: English
Release Date: June 1, 2007
Language: English
Release Date: June 1, 2007
A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get...
Lovemarks
the future beyond brands
Language: English
Release Date: December 1, 2005
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified....
Social Media for Musicians
A Beginner's Guide
Language: English
Release Date: May 15, 2017
Making a career as an independent musician is difficult enough on its own, handling your social media strategy can seem like a task left to professionals. In this step-by-step guide, we give you advice and tips on how to better improve you social media strategy, and how to utilize different tools to help make it all easier.
by Christopher Prince
Language: English
Release Date: September 13, 2010
Language: English
Release Date: September 13, 2010
Most people waste money on Google AdWords because their product or service is wrong for AdWords or they fail to execute a smart AdWords campaign. After reading this book, you will know if your product or service is right for Google AdWords, and you will learn every phase of managing and executing a successful Google AdWords campaign so that you don't waste money on Google AdWords.
by Dr Hugh Phillips
Language: English
Release Date: September 29, 2012
Language: English
Release Date: September 29, 2012
The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into...
by Amanda Eliza Bertha
Language: English
Release Date: March 29, 2013
Language: English
Release Date: March 29, 2013
Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing.
Reach out to the world and get them to like you.
by Abraham Geifman
Language: Spanish
Release Date: November 24, 2016
Language: Spanish
Release Date: November 24, 2016
Los medios digitales no son una moda, continúan transformando nuestras vidas, la forma en cómo nos informamos y cómo nos comunicamos con los demás. Los profesionales en mercadotecnia están obligados a entender estos nuevos medios y a sus nuevos usuarios: Consumidores más informados, críticos...
by Mònika Jiménez Morales, Zahaira González Romo, Elisabet Baurier Montmany
Language: Spanish
Release Date: December 15, 2009
Language: Spanish
Release Date: December 15, 2009
¿Qué es H2PAC? El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para...
by Recursos para Pymes
Language: Spanish
Release Date: February 2, 2016
Language: Spanish
Release Date: February 2, 2016
*Este libro incluye una plantilla de trabajo descargable para ponerlo en práctica*
Las campañas de Marketing viral que consiguen miles de visitas, clientes y ventas no son casualidad. Siguen unos pasos perfectamente delimitados, teniendo en cuenta lo que se ha comprobado que funciona.
Y...
by Mª Ángeles González Lobo, Mª Dolores Prieto del Pino
Language: Spanish
Release Date: December 15, 2009
Language: Spanish
Release Date: December 15, 2009
Un práctico texto de publicidad que ofrece una visión completa y experimentada del trabajo publicitario, realizando un completo recorrido por el conjunto de actividades de la práctica publicitaria.A lo largo de sus páginas, este manual va recorriendo y desgranando toda la actividad de la publicidad...