The Cognitive Psychology of Shopping and in-store Marketing

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical guidance that they can use in their careers immediately, to provide a comprehensive foundation for current practiceand, finally, to provide a holistic view of shopper psychology and in-store marketing, as well as a comprehensive overview of the dynamics of shopping.The Cognitive Psychology of Shopping makes you see the store as an operating whole rather thana series of isolated incidents Forward by Richard Winter, President of POPAI, The Global Association for Marketing at Retail