Marketing category: 13176 books

Cover of Services Marketing

Services Marketing

People, Technology, Strategy

by Jochen Wirtz, Christopher Lovelock
Language: English
Release Date: March 29, 2016

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This...
Cover of Marketing High Technology
by William H. Davidow
Language: English
Release Date: June 2, 1986

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow,...
Cover of Marketing in 4 Weeks

Marketing in 4 Weeks

The Complete Guide to Success: Teach Yourself

by Eric Davies, Nick Smith, Brian Salter
Language: English
Release Date: January 29, 2015

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll...
Cover of Essential Marketing & Income Building
by Anonymous
Language: English
Release Date: June 27, 2014

Understanding Niches and How They Relate to Internet Marketing is Crucial for Business Success! Since the Internet Has Become a Primary Source for Business Income Today, Creating a Specific Niche and Effectively Reaching Your Target Market on the Web Results in an Increase to Your Bottom Line! There...
Cover of Small Business Marketing In A Week

Small Business Marketing In A Week

Marketing Strategies For Small Businesses In Seven Simple Steps

by John Sealey
Language: English
Release Date: April 26, 2013

Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue...
Cover of How To Promote Your e-Book With Facebook

How To Promote Your e-Book With Facebook

Self-Publishing Made Easy

by Mia Gonzales
Language: English
Release Date: December 28, 2015

Are you a self-publisher and struggling on getting more sales for your kindle books? With Self-Publishing Made Easy Series, and in Book 1 you can learn how to use Facebook Marketing Secrets that the professionals are using Today! And increase your sales immediately and for FREE! Get noticed NOW! Not...
Cover of Women Dress Like Sex, Men Dress Like Money: Everything You Need To Know About Marketing You Learned In Dating
by Bill Harte
Language: English
Release Date: December 16, 2013

“If I Only Knew Then What I Know Now”Looking back over their mis-spent youths, many many people see the mistakes in their love lives and wish they could go back and do it again – but with the knowledge they have NOW.Also, most people, spend most of their time trying to handle the...
Cover of Social Media Marketing

Social Media Marketing

Facebook Marketing, Youtube Marketing, Instagram Marketing

by Mark Smith
Language: English
Release Date: August 13, 2018

This Box Set Includes 3 Books - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing**  Here are some of the things you can take away from the book: How to Build An Effective Business Page Step by Step Guide to Creating and Running Winning...
Cover of Viral Marketing

Viral Marketing

An Exhaustive Look At Viral Marketing Examples, Viral Video Marketing, Viral Marketing Exposed, Understanding And Using Viral Marketing, Viral Marketing Unleashed

by Leo Perry
Language: English
Release Date: October 7, 2013

Discover how to use social media, online video, mobile apps, blogs, news releases and much more with this incredible guide on viral marketing, viral marketing examples, viral video marketing, viral marketing exposed, understanding and using viral marketing, viral marketing unleashed and more.
Cover of Email Marketing By the Numbers

Email Marketing By the Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott
Language: English
Release Date: January 11, 2011

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably...
Cover of The Complete Marketer

The Complete Marketer

60 Essential Concepts for Marketing Excellence

by Malcolm McDonald, Mike Meldrum
Language: English
Release Date: May 3, 2013

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible...
Cover of Marketing Public Sector Services
by Jennifer Bean, Lascelles Hussey
Language: English
Release Date: March 25, 2019

This book is one of a series of books entitled “Essential Skills for the Public Sector”. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples...
Cover of Influencer Marketing For Dummies
by Kristy Sammis, Cat Lincoln, Stefania Pomponi
Language: English
Release Date: November 20, 2015

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that...
Cover of Marketing Theory

Marketing Theory

A Student Text

by
Language: English
Release Date: May 16, 2016

Lecturers/Instructors - Request a free digital inspection copy here Uniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. ...
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