Consumer Behaviour category: 842 books
Paradoxien des Verbraucherverhaltens
Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
Language: German
Release Date: January 5, 2019
Dieses Buch informiert sie eingehend über die Verbraucherforschung
Das Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche...
Emotional Branding
The New Paradigm for Connecting Brands to People
Language: English
Release Date: February 9, 2010
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding...
Gen BuY
How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
Language: English
Release Date: August 7, 2009
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized...
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Language: English
Release Date: July 8, 2008
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints...
About Face
The Secrets of Emotionally Effective Advertising
Language: English
Release Date: September 3, 2010
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations,...
Consumer India
Inside the Indian Mind and Wallet
Language: English
Release Date: February 14, 2011
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.
Adam Morgan
Founder
eatbigfish
Among the many books I have read on the cultural evolution taking...
Consumerology
The Truth about Consumers and the Psychology of Shopping
Language: English
Release Date: January 24, 2013
Why market research does not work.
Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological...
by Tom Ealey
Language: English
Release Date: November 26, 2012
Language: English
Release Date: November 26, 2012
U.S. seniors are subject to financial abuse by “target of opportunity” abuses, abuses by financial salespersons without scruples and by professional criminals and con artists.Target of opportunity abuses are often committed by family members and caregivers who take advantage of frail elderly...
Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Language: English
Release Date: March 31, 2014
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling...
by Zoe Fraade-Blanar, Aaron M. Glazer
Language: English
Release Date: March 21, 2017
Language: English
Release Date: March 21, 2017
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses...
Consumer Culture
Selected Essays
Language: English
Release Date: May 1, 2016
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that...
by
Language: English
Release Date: February 25, 2014
Language: English
Release Date: February 25, 2014
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...
The Connected Customer
The Changing Nature of Consumer and Business Markets
Language: English
Release Date: January 19, 2011
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...
Customer-Centric Marketing
Build Relationships, Create Advocates, and Influence Your Customers
Language: English
Release Date: April 29, 2015
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing...