Consumer Culture

Selected Essays

Business & Finance, Marketing & Sales, Consumer Behaviour, Economics, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Consumer Culture by , Intellect Books Ltd
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Author: ISBN: 9781783205486
Publisher: Intellect Books Ltd Publication: May 1, 2016
Imprint: Intellect Language: English
Author:
ISBN: 9781783205486
Publisher: Intellect Books Ltd
Publication: May 1, 2016
Imprint: Intellect
Language: English

We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are - in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

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We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are - in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.

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