Advertising category: 1808 books

Are you an intermediate-level author who is struggling with promoting and marketing your books? Do you wish there was a guide that could help you create blockbuster promotions? The Self Publish Strong series has been used and proven successful by indie author Andrea Pearson on the 35+ books...

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified....

Making a career as an independent musician is difficult enough on its own, handling your social media strategy can seem like a task left to professionals. In this step-by-step guide, we give you advice and tips on how to better improve you social media strategy, and how to utilize different tools to help make it all easier. 

Most people waste money on Google AdWords because their product or service is wrong for AdWords or they fail to execute a smart AdWords campaign. After reading this book, you will know if your product or service is right for Google AdWords, and you will learn every phase of managing and executing a successful Google AdWords campaign so that you don't waste money on Google AdWords.

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into...

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing. Reach out to the world and get them to like you.  

Los medios digitales no son una moda, continúan transformando nuestras vidas, la forma en cómo nos informamos y cómo nos comunicamos con los demás. Los profesionales en mercadotecnia están obligados a entender estos nuevos medios y a sus nuevos usuarios: Consumidores más informados, críticos...

¿Qué es H2PAC? El modelo H2PAC resuelve propuestas clave a partir de ACTIVIDADES. Esta forma de aprendizaje parte de un RETO: la actividad que deberás resolver. Para ello te facilitamos un contenido teórico, EL CONOCIMIENTO IMPRESCINDIBLE, que te ayudará a entender los conceptos esenciales para...

*Este libro incluye una plantilla de trabajo descargable para ponerlo en práctica* Las campañas de Marketing viral que consiguen miles de visitas, clientes y ventas no son casualidad. Siguen unos pasos perfectamente delimitados, teniendo en cuenta lo que se ha comprobado que funciona. Y...

Un práctico texto de publicidad que ofrece una visión completa y experimentada del trabajo publicitario, realizando un completo recorrido por el conjunto de actividades de la práctica publicitaria.A lo largo de sus páginas, este manual va recorriendo y desgranando toda la actividad de la publicidad...

Este libro aborda una aproximación integral al estudio de la redacción publicitaria. La presente obra recoge un estudio multidisciplinar de la redacción publicitaria, desde los redactores que fueron y son claves para entender esta profesión, hasta sus principios teóricos, pasando por su aplicación práctica en la agencia de publicidad de hoy y de mañana.

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits...

You’ve written a wonderful book. But you know that it won’t sell itself. You need to let folks know just how good your book is, why they should care about it, and why they must choose your book over millions of others. This is a step-by-step guide on establishing yourself as a leader in one of the largest social media platforms on Internet — LinkedIn. 

It’s your deepest fear. The book doesn’t sell. Could it be your description sucks? Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author’s Guide, comes a new book on the art of copywriting for descriptions. A typical...