B-to-B Electronic Marketplaces
Successful Introduction in the Chemical Industry
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
| Author: | Evi Hartmann | ISBN: | 9783663094463 |
| Publisher: | Deutscher Universitätsverlag | Publication: | June 29, 2013 |
| Imprint: | Deutscher Universitätsverlag | Language: | English |
| Author: | Evi Hartmann |
| ISBN: | 9783663094463 |
| Publisher: | Deutscher Universitätsverlag |
| Publication: | June 29, 2013 |
| Imprint: | Deutscher Universitätsverlag |
| Language: | English |
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
